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Studio Ghaith

Lockdown has proved to be tough on a lot of people. But there have been some extraordinary creative responses during these times.

Studio Ghaith shows us how a battle with anxiety can lead to the creation of a beautiful collection of scarves. Each symbolic of our environment and mindfulness. 

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Let’s find out more about Ghaith Hilal Nassar the founder and designer of Studio Ghaith London Ltd.

Each of his designs starts with a subconscious doodle. Which is a wonderful, simple way of expressing your inner self. These doodles are then digitised into their final form of colour and pattern before the final scarf layout is designed and sent to print.

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Creating scarves from these doodle expressions brings them purpose. Wrapped around the body they bring comfort and warmth to the wearer.

Studio Ghaith - Interview

Q Can you tell us a little of your design background?

A I started with a bachelor’s degree in architectural engineering and after ten years of working in architecture, furniture and facade design, I had enough and needed a change, that’s when I did a Master’s degree in design at Goldsmiths University to expand my practice. I have no formal training in fabric or fashion design, and this whole venture is about exploring a new design discipline and doing the things that bring joy to my heart. 

QWhat inspires the designs in your collections and how the images reflect that inspiration?

A My designs are inspired by my healing journey, and the scarves are designed to help people in their own journeys. For example, Lockdown has made my social anxiety much worse, and I was struggling to leave the house so the First Incantation Scarves are designed to help people like me. Using a short morning ritual that focuses on mindfully exploring and connecting to the smoothness of silk, once worn, the scarves function as blankies for adults, whenever you feel anxious again you can just feel the fabric, focus on the sensations in your fingers until you’re calm again. 

The images capture that and work on showing how the designs are not just scarves, but blankies for adults. 

QYour ideas of inclusive ‘design for all’ are quite inspirational. How are you getting your message across to consumers and are they responding well?

AThank you. I have had a few discussions about my ethos on social media, and the response was good. I think it might be time to re-emphasise these points more clearly and make sure the message is getting across. Thank you for reminding me. 

QDo you have any exhibitions or pop-up shops planned?

A At the moment I have some of my scarves in the Solo Craft Fair shop in Elephant & Castle till the end of January.

14 Ash Avenue
Elephant & Castle
SE17 1GQ

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Studio Ghaith's choice of Fabric

QSustainability is an important criterion when purchasing fashion today. Can you tell us more about the ethos of Studio Ghaith?

A Sustainability is a word that’s used left right and centre these days, with many of the larger brands merely using it as a trend word to sell their unsustainable garments, that’s why it was important to me to use climate justice as a starting point where I work on reducing the damage my production has on people and the environment alike, I was really happy when I found that the Silk Bureau‘s fabrics are all ethically sourced, And that digital printing is much more eco-friendly than other methods of dying and printing on fabric.

... the scarves function as blankies for adults

Ghaith

As sustainability is so important to Studio Ghaith it’s no wonder that they chose a fabric made from recycled plastic bottles for some of their designs. Our Regeneses fabrics offer a range of bases that suit many different projects. 

Scarves were also printed in our 100% Silk Satin 10, 100% Silk Chiffon 10 and 100% Silk Habotai.

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“Studio-Ghaith London is a sustainable luxury brand based in London. That makes playful silk scarves and colourful art prints. They provide high quality, long lasting and accessible designs that uplift people with care and humour, through the use of colourful characters and storytelling.” from studio-ghaith.com/pages/about-us 

Find out more

Studio Ghaith London Ltd: studio-ghaith.com

Instagram : www.instagram.com/studioghaith/

Photography: Chris Bulezuik
Make-up: Grace Hayward
Hair & Styling: Gary Price
Models: Cleopantha and Rahim Mir

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© The Silk Bureau Limited 2024

Printing Scarves

Shrinkage

The processes involved in digital textile printing causes the original fabric to shrink. If you are printing scarves, the size of the finished product will be important to you. For example, if you have square artwork, you will be expecting your finished scarf to be square!

To get the printed fabric closer to the size you need, all fabric intended for scarves must go through an extra step to reshape it. Please allow extra time on your deadlines to allow for this process. 

Let us introduce you to the …

Stenter

The stenter is an enormous piece of machinery that has many uses, including coating our fabrics and reshaping scarf orders.

After travelling through a solution to soften the fabric, it then passes over a flat bed, gripped on the selvedge edges to pull it back into shape. 

It’s a long and precise process that needs to be carefully monitored.

Shrinkage Disclaimer

If you have selected to use our hemming service, we will check the stentered fabric for you before we begin to finish your scarves. If you are not using our service, it’s up to you to check the size BEFORE you cut out the individual scarves from the fabric length. We cannot re-size after your scarves have been cut out. 

Featuring: @clarehaggas Autumn Winter Collection