How it works!

Follow the fabric as it passes through each of the Digital Print processes

The Digital Printing service we provide is an intensive process.

Pressing the print button is the easy bit – all the pre-preparation of fabric and files and the post-print fixing of inks and fabric handling is commonly misunderstood.

If you’d like to know more about how we print your fabric then take a look at the Fabric Journey. Descriptions of each stage and short video clips will take you on a virtual tour of each of these processes.

You’ll also get to see some of our team in action. Enjoy!

The Fabric Journey


We have trusted suppliers of our fabrics, who know exactly the quality that we demand. Always remembering that a natural fabric, such as Silk, will differ slightly from roll to roll they know that we insist on AA grade quality.

As the raw fabric arrives it is rolled for optimum efficiency into large batches ready for the next step.

Watch the video  BatchingBatching


All natural fabrics need to be coated to enable digital printing. Silk and wool fabrics are acid coated allowing the dyes to be absorbed into the fabric when steamed. Cotton and viscose fabrics have an alkaline coating that causes a chemical reaction with the inks. Each unique blend of agents ensure optimum ink adhesion.

Watch the video  Straightening & CoatingStenter Straightening


The coated fabric is now prepared for the printers in manageable rolls


Our CAD team check your digital artwork and prepare it for print using our specialist software.CAD


The fabric is rolled onto the printers adhesive flat bed for printing with our best quality dyes. For Polyester sublimation the image is first printed onto a special paper and then heat transferred onto the fabric. We use either: Acid, Reactive or Dispersive dyes in our printing depending on which fabric we are printing.

Watch the video Printing printing


This step in the process fixes the dyes to the fabrics by transferring the colour into the physical structure of each thread within the cloth. With temperatures of 102º each meter of fabric can take approx. 45mins to complete the journey from one end to the other.

Watch the video Steamer


Washing and drying

Our relaxed open width washer dryer ensures that any surplus dyes are removed and the fabric is then propelled through a warm air drying process.

Watch the video Washer Dryer

washer dryer


Quality control examine each fabric order, spotting any defects that may have occurred in the process. Any found are sent back to the Printing stage if required.


When passing the QC stage your fabric is packed and despatched using a courier service for next day delivery.

despatch rolls

Scarf Labels Scarf Labels