marylene store

Molenstraat 14 – a digital print cache

Maryléne Madou talks to us about her new venture and printing with The SIlk Bureau.

Store display 1Recently opened is this glorious shop in the heart of Genk in Belgium. What a treat it was to see all the peices we have printed for Maryléne in recent times.

Tell us how your passion for design developed?

I studied textile design at LUCA School of Arts in Ghent, Belgium. At that time, around 2012, a lot of designers were experimenting with digital print design, such as Mary Katrantzou, Paul Smith, Dries van Noten… I was very much fascinated by the process and since I always was passionate about drawing, I really saw the opportunity of combining the interest for painting and drawing and the interest in textiles. That’s when I decided to apply for an exchange program at the University for the Creative Arts in the UK, that hosted a Fashion Print course.

When living in the UK, I won an international fashion design contest that was curated by the Fashion Museum of Hasselt, which gave me the chance of doing an internship at one of the most important print design studios in the USA. I left for Los Angeles and after that I knew I wanted to start my own collection, exclusively using my own printed fabrics.

Prints really became my obsession. I moved to London, packed with a plan: gaining experience in the fashion industry while starting to do research to become self employed.

Pushing the online presence of your designs into a store must have been a big step. How was it?

After a lot of planning and sampling, the store was launched on 25th May 2019. Funny enough, I met my Belgian partner when he was on holiday in London. So I moved back to Belgium with lots of international experience and started Marylène Madou, the company. A store where I could invite my clients in a warm and luxurious environment was definitely needed, complimentary to the webshop.

“Now everyone can really feel the quality of the silk” 

Tell us about your current designs.

My collections are always about combining my original drawings with digital techniques, to become prints that really have a lot of detail and colors. My drawings mostly are about fauna & flora, I love to visit gardens and stroll through museums with vintage floral wallpapers and textiles (something I cherish from my time in England), I often travel back to London for inspiration, or other European cities with a rich history, such as Amsterdam and Barcelona. The most important feature of my collections are always this: everything needs to start with original illustrations that I paint or draw myself, because I feel that that’s going to be the feature that sets me apart from bigger brands. Also when you’re printing digitally, it’s great to be able to show so much detail from your original paintings in the textile prints. Something where the Silk Bureau is on of the best in the industry I feel.

What plans do you have next?

The most important feature of my collections are always this: everything needs to start with original illustrations that I paint or draw myself, because I feel that that’s going to be the feature that sets me apart from bigger brands. Also when you’re printing digitally, it’s great to be able to show so much detail from your original paintings in the textile prints. Something where the Silk Bureau is on of the best in the industry I feel.
Each year, we launch a scarf that’s about dachshunds. I have two dachshunds myself and some of my customers really look forward to the new dachshund scarf each year. The personal approach is very important.

Visit Maryléne Madou website to find out more about her design and her new store.