Johanna Fleming

Look who's busy

We are used to seeing customers placing many orders with us and become very familiar with their names and style of design. But it’s so great to have a proper introduction and see the business they are in and what they do with all those wonderful designs. 

Meet Johanna Fleming. We recently posted a video compilation of her designs being printed on our Get Inspired page, and really wanted to know more. Despite the many engagements she has on this month she still took the time to tell us about her work.

Her most recent designs have been turned into stunning 100% Silk Satin and Silk Twill scarves. Whether you chose the bright and bold colours of the ‘Butterbug Ball’, ‘Champagne’ or the monochrome ‘Feather’, all her designs start with detailed hand-rendered illustrations. 

It’s handy to know a thing or two about digital manipulation so that those amazing illustrations can be turned into scarf compositions, including borders and layouts. By investing in research sample printing and testing, Johanna has selected the colours most appropriate for printing her designs onto fabric.

We are delighted to be printing and finishing these for Johanna. 

QCan you tell us a little about your background in art & design?

My background is Illustration, Textile Design and Retail Management. I graduated from Heriot Watt with a MA in Textile Design in 2012. In April my Illustrations were featured in Tatler, Vanity Fair and Vogue with future opportunities in the pipeline too.

QCongratulations on being selected for the ‘Live Illustration’ event at Wolf & Badger on 24th September. How did you get involved with this and what do you have planned for your live demonstrations?

I put my proposal to Wolf & Badger in July for the event as all new designers get given the opportunity to launch in the store. For the Live Illustration event I have produced 6 new illustrations which I will be completing in the store between 12-7pm. As you can imagine there is a lot of prep that has been completed before I head down to London.

I am participating in three events in the same week, Scottish Trade Show 19th-20th of September, London Design Festival Pop-up 18th-25th in London’s Kings Cross and the Live Illustration event in Wolf & Badger on the 24th.

We do wish Johanna the very best of luck during these events. If you would like to see Johanna demonstrating her illustration skills, why not pop along to Kings Cross on 24th September.

If you needed any more reason to visit, the Butterbug Ball, Champagne and Feather scarves will also be available for you to purchase, along with Johanna’s framed artwork.

If you can’t make it to the events, you can shop online through Wolf & Badger.


Johanna's September calendar

Scottish Trade Show - Stand LG32

19th – 20th September 2021

18th – 25th September 2021

Printing Scarves


The processes involved in digital textile printing causes the original fabric to shrink. If you are printing scarves, the size of the finished product will be important to you. For example, if you have square artwork, you will be expecting your finished scarf to be square!

To get the printed fabric closer to the size you need, all fabric intended for scarves must go through an extra step to reshape it. Please allow extra time on your deadlines to allow for this process. 

Let us introduce you to the …


The stenter is an enormous piece of machinery that has many uses, including coating our fabrics and reshaping scarf orders.

After travelling through a solution to soften the fabric, it then passes over a flat bed, gripped on the selvedge edges to pull it back into shape. 

It’s a long and precise process that needs to be carefully monitored.

Shrinkage Disclaimer

If you have selected to use our hemming service, we will check the stentered fabric for you before we begin to finish your scarves. If you are not using our service, it’s up to you to check the size BEFORE you cut out the individual scarves from the fabric length. We cannot re-size after your scarves have been cut out.