window display liz clay dress

Special collaboration project

Liz Clay

Textile designer – Liz Clay

Every now and then we get asked to do something totally unique that challenges digital fabric printing techniques. We are not ones to shy away from a challenge! So when one of our customers came to us with a request for some very tricky printing, how could we refuse?

A felt dress, digitally printed! Felt is not the smooth flat weave surface that best suits digital print, at all. It’s thick, very absorbant, has numerous fibres. This was not a comfortable decision to make!  What were we thinking?

We were thinking, “What a fabulous, wonderful opportunity to be part of a collaboration between Alexandra King and Liz Clay”. We just had to have a go, and we are so pleased that we did. The results are truly unique.

It all began when Liz and her graphic designer husband Ben took a trip along the west coast of America in 2017. By the time they reached Las Vegas Liz was totally inspired. After many hours of developing her ideas back in her studio the final design was achieved. The resulting Showgirl Dress is now complete and on display. Liz has captured the feel of the neon bright lights and excitement of Las Vegas with a colourfully vibrant repeat pattern and the construction of the dress by Alexandra King itself is iconic of the 1950’s era. Read more on the story behind the dress and the collaboration between these two creatives. Alexandra King and Liz Clay It’s taken a great deal of research, design ideas and planning to realise this project. See for yourself in the gallery of images below.

sketch by Alexandra King

Sketch by Alexandra King

printed felt

Printed felt fabric

completed dress

The Showgirl dress

model in dress

Wearing the Showgirl dress










“I wanted to look at Vegas show girls of the 1950s, the nightlife imagining this dress popping like neon lights on the strip. The felt itself lends perfectly to that 1950s feminine silhouette of the full skirt, like the classic poodle skirts and the sun dresses in the heat of the Nevada desert.” Liz Clay

We’d also like to take the opportunity to praise our Printing team. The guys skillful adjustments and attention when printing were called for to get the most out of our equipment, resulting in bright, stiking colours on an ultra absorbant fabric base. We certainly won’t be bringing felt fabric into our range but it was satisfying to know that it can be digitally printed on. It could have gone horribly wrong.

We were delighted to have played a part in this collaborative project. Congratulations to Liz Clay and Alexandra King for this wonderful creation.