Edda Montage 2017

Look out for EDDA

EDDA 2The latest and hottest new talent has just presented her collection to the crowds at the Fashion Scout studio.

has been named by the New York Times as one of ten “Fresh out of Fashion School designers to watch” and also received the sought after AW16 Fashion Scout ‘Ones To Watch’ award.

More recently she fought off impressive International competition to win “Germany’s Designer for Tomorrow Award” with Alber Elbaz as one of the prestigious judges.

Fashion Scout also chose EDDA, as the SS18 winner of the coveted Merit Award.

“EDDA is a truly innovative and pioneering designer with a unique and exciting signature. We have been championing her work for the last three seasons and have watched the label win awards around the world. Fashion Scout are excited to give her the opportunity to build the EDDA brand and profile here in London.” Fashion Scout’s Founder and Creative Director Martyn Roberts 

These cheerful, bright designs are printed on our 100% Twill and Satin Organza silks to give a luxurious finish to the outfits. Distinctive patterns are evident from top to toe. Ultra large hats, fitted leggings and distinctive pattern cutting combine to give the overall look. You can’t help but have fun wearing these clothes.

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As Edda continues to feature in Vogue UK, Vogue Italia, Vogue Germany, Garage, Interview Germany, InStyle, WWD, Glamour, Elle, Vision China, Visionarie we can clearly see this designer is destined to be one of the biggest names in the fashion industry.

We are very proud to be involved in that journey. Congratulations Edda. You deserve the acclaim.

Find out more about Edda by visiting her website.

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